What Are Your Digital Marketing Goals?
Online Visibility
Unless you are a massive national brand with an unlimited budget, you likely need to focus your marketing efforts on a region or territory. Depending on your budget and capacity, this territory could be your corner of a state or a few states. ...
Unless you are a massive national brand with an unlimited budget, you likely need to focus your marketing efforts on a region or territory. Depending on your budget and capacity, this territory could be your corner of a state or a few states.
Google – the preferred search engine for 95% of Internet users in the United States – is concerned about providing relevant local results for each and every search. That’s why it is crucial for a manufacturer or dealer to invest in growing their online visibility so that they can compete with their local, regional, and national competitors.
Dealer Network
Most outdoor living manufacturers rely on a network of independent dealers to sell products to the customer. Your success is tied to their success: the more they sell of your product, the better it is for you and them....
Most outdoor living manufacturers rely on a network of independent dealers to sell products to the customer. Your success is tied to their success: the more they sell of your product, the better it is for you and them.
As a manufacturer, a primary focus should be on creating, expanding, and supporting your dealer network. Find the ideal dealers in new territories you’d like to expand into. Encourage existing dealers to sell more of your products. Give your dealers the education and resources they need to compete online in their own local markets.
Direct to Consumer
A growing trend among outdoor manufacturers is to sell directly to the consumer. When done right, direct-to-consumer (D2C) sales often means a steady stream of orders and higher margins for the manufacturer. But there are plenty of obstacles to overcome, including search volume, building ...
A growing trend among outdoor manufacturers is to sell directly to the consumer. When done right, direct-to-consumer (D2C) sales often means a steady stream of orders and higher margins for the manufacturer. But there are plenty of obstacles to overcome, including search volume, building out e-commerce products on your website, and finding the right regions/territories to target without cannibalizing sales from your dealers.
If you are considering D2C sales, be sure to start with the right strategy and approach before you jump in.
CRM & Marketing Automation
Are you still keeping track of orders in your email inbox or Excel spreadsheet? A customer relationship management (CRM) software helps your team keep records of each customer interaction from initial contact to delivery. ...
Are you still keeping track of orders in your email inbox or Excel spreadsheet? A customer relationship management (CRM) software helps your team keep records of each customer interaction from initial contact to delivery.
Many CRMs can integrate with your website and digital marketing channels for a complete marketing automation system. Through this system, you can send personalized messages, email updates, automate shipping confirmation, and request feedback. These types of systems also allow you to measure the effectiveness of all your marketing efforts, so you can better understand the ROI of each campaign.
Outdoor Living Clients We Serve
- Portable Structures: Sheds, Garages, and Cabins
- Backyard Structures: Pavilions, Gazebos, and Pergolas
- Playsets & Swing Sets
- Outdoor & Patio Furniture
- Deck, Fencing, & Railing Manufacturers
- Outdoor Kitchens, Grills, and Fireplaces
- Outdoor Living Material Suppliers
- Deck Builders
Digital Marketing Services for Outdoor Living Builders & Dealers
Our services are tailored to match the marketing needs of the outdoor living industry.
Recent Projects
Here’s a sampling of our recent projects for the outdoor living industry.
Creating a Direct to Consumer Brand for Outdoor Living Manufacturers
When two outdoor living manufacturers wanted to join forces and sell directly to consumers online, they turned to YDOP to help. Our team guided them as they created a full-scale digital marketing plan.
This plan included creating a branding, designing a custom e-commerce website, identifying and supporting paid advertising opportunities, and setting up a marketing automation system.
This D2C play has blossomed into a full-fledged brand and 206% growth rate in online sales.
Digital Marketing Experts on Your Side
For over 13 years, YDOP has helped shed builders and outdoor living dealers increase their search visibility online. Adapting to the ever-changing digital marketing landscape, we make sure that our clients stay ahead of the competition, find the right potential customers, and increase their sales.
Since we are based in Lancaster County, Pennsylvania, we have deep experience working with business owners from Amish, Mennonite, and Plain communities. We regularly write for Shed Builder Magazine, providing our insights on how to market in the outdoor living space.
We know what it takes to stand out from your competition and are ready to help you grow your business through digital marketing.
About YDOP
See Our Trophy Case
Whether here in Lancaster County or in international competitions, we are grateful for the recognition our work has received among our peers and clients.
Top Web Design & Development Company (4x)
Top Marketing/Advertising Agency (4x)
Central Penn Business Journal
Best Website (2022)
BIA of Lancaster County
Horizon Interactive Awards
Testimonials
I’m not one for giving reviews. You honestly have to wow me and prove that you have earned it. I have been a client with YDOP for a few years and I have to honestly say they have gone above and beyond my expectations over the last few years. If you are looking for a company to partner with and you are willing to put the time, work and effort necessary to achieve your web, social, and paid goals they will get you there. Amazing work YDOP, keep it going.
Jason Rineer, Sales & Marketing Director
If you need a company that is versatile and detail-oriented, YDOP is the company for the job! They custom build, make accessible and mobile responsive sites, knowledgeable in their field, innovative, and much more. Excellent collaboration and help from their team. They always take time for each of their clients. Give them a call, if you’re looking to re-brand, update, or change the outcome of your company.
Tara Clevenstine, Country Lane Woodworking
YDOP has done a great job for us especially in the area of SEO and website optimization in general! They do well at keeping up to date with the ever changing world of search engines. We’ve seen consistent growth in traffic to our sites due to their ability to optimize and partner with us in continuous website development. I would recommend them for anyone looking for a good internet marketing company!
Lee Reinford, Green Acres
We at Poly Outdoor Furniture have had a very good experience with YDOP in building our new website. The company is very thorough, detailed and educated in their work. They spent alot of time and asked alot of questions to get the feel of what we want for our new website. They promptly took care of any concern or problem that came up during the website build to our satisfaction. Would highly recommend them.