Thanks to the ubiquitous use of mobile devices, GPS, WiFi, and advanced advertising platforms, small businesses are able to craft unique, personalized advertising to potential customers in a very specific location.
See how geofencing can help your business reach the right people at the right time.
Geofencing ads have 2x CTR of standard display ads.
Number of hours an average American spends on their mobile devices each day.
of consumers prefer a personalized message in advertising.
While standard digital advertising channels – including ads on Google, Facebook, Instagram, and YouTube – are powerful ways to get your message in front of your intended audience, sometimes you want to target your message a little further.
Geofencing is a great way to make sure your ad appears on devices in a specific building, at a conference or home show, and when people arrive at your location. Forward-thinking businesses are able to develop complex marketing funnels and personalized messaging based on audience location and behavior.
If you’d like to discuss how your business can use geofencing ads to reach your target audience, contact YDOP today.
What would you say if you were in a room full of your potential customers? With geofencing ads, you can get that same message across to those same people – only on their mobile devices.
See how small businesses like yours are able to use geofencing ads to deliver personalized messaging to their target audience.
The main benefit of geofencing ads is to show an ad in very specific geographic area – as small as a single building or location. This is a popular way to get your brand in front of people at a local business, sporting event, college campus – anywhere your target audience is.
One type of location-based advertising is geoframing. This is when you show ads to a list of people who previously saw a geofenced ad. Geoframing ads are great for mid or bottom of the funnel advertising and remarketing of your brand. For example, you can show ads to people who visited your physical location or conference attendees after the event.
Geofencing ads are popular for advertising at live events like trade shows, home shows, and conferences. Use geofencing ads to affordably promote a presentation, product demonstration, or giveaway at your booth.
If you have a physical location or display lot, you can use geofencing ads to craft a unique message to visitors. Common messages include welcoming people, offer assistance, and even a discount or add-on to their purchase. Plus, you can set up entire geofencing and geoframing campaigns to send personalized messaging to one audience and measure how well your advertising results in traffic.