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Near-user Marketing®

Leveraging Your Localness to Find Customers Online

Most digital marketing strategies and tactics employ generic approaches often modeled after big brand approaches, with mixed results. As a local business, you have a distinct advantage over your national or larger regional competition: your localness. With Near-user Marketing, we can help you leverage your localness to find your nearby customers online.

By The Numbers

46%

of all searches on Google have a local intent.

71%

of people surveyed said they look up and confirm the location of a business before going to it for the first time.

33%

of all mobile searches are made right before a store visit.

Online Searches are Localized

You’ve already noticed that when you Google anything, Google provides you with location-specific information. Searches for “pizza” will bring up a map with the closest and highest rated pizza shops in your town.

In the past, to get localized results you needed to add your zip code, town name, or “near me” to your search. But as Google gets smarter, combined with the rise of mobile searches, the “near me” searches are being phased out in favor of automatically showing results in close proximity to the searcher. As a local business, it is essential to show up in these localized results.

What is Near-user Marketing?

Near-user Marketing® is a group of of online marketing strategies and tactics for businesses trying to reach local audiences. Whether your target audience is 10 miles away from your location or across a few states, you want to make sure they can find your brand when they search online. This approach allows you to grow your online influence, compete with larger brands, and gain market share in your locally targeted areas.

Reach Your Target Markets

Not all traffic to your website is good traffic. If you are a plumber serving your neighbors in a 10-mile radius, you don’t care how many people visit your site from the next state over. The same applies for a retailer with a defined delivery area or a B2B company in a specific region. ...

Not all traffic to your website is good traffic. If you are a plumber serving your neighbors in a 10-mile radius, you don’t care how many people visit your site from the next state over. The same applies for a retailer with a defined delivery area or a B2B company in a specific region.

Whether you are targeting people in a defined service area, delivery area, or within driving distance of your store or office, your pool of qualified leads is narrowly defined. Through Near-user Marketing, we can rely on SEO and paid advertising tactics to get more traffic to your site from these target markets.

Build Local Trust

If you are a local business owner, you already know the value of building goodwill and trust in your community. The same effect can be found online with Near-user Marketing. Your customers want to know that you are a locally owned company with deep roots in the community. ...

If you are a local business owner, you already know the value of building goodwill and trust in your community. The same effect can be found online with Near-user Marketing. Your customers want to know that you are a locally owned company with deep roots in the community.

They want to see local reviews, meet your team, and see who you and what you value before they start building a connection with your brand. We help local companies harness the power of their localness to create lasting relationships with nearby customers and businesses.

Using Digital Tactics for Local Strategy

Near-user Marketing coordinates several digital marketing tactics – including search engine optimization (SEO), online advertising, email marketing, website design & development, video marketing, conversion optimization, and social media strategy – to produce relevant results. ...

Near-user Marketing coordinates several digital marketing tactics – including search engine optimization (SEO), online advertising, email marketing, website design & development, video marketing, conversion optimization, and social media strategy – to produce relevant results.

The Near-user Marketing approach gains strength when combined strategically with traditional advertising (television, print, radio, direct mail, etc.) and public relations to improve the effectiveness of your business’s entire sales funnel.

Measure Results

As a local business, you measure the success of your marketing campaigns not in terms of engagement or impressions, but rather with cold hard numbers like calls, appointments, and sales. We help you measure these online and offline conversions, so you can have a better ...

As a local business, you measure the success of your marketing campaigns not in terms of engagement or impressions, but rather with cold hard numbers like calls, appointments, and sales. We help you measure these online and offline conversions, so you can have a better understanding of the success and performance of your marketing efforts.

Reach More of Your Local Audience Online

If you are not satisfied with the performance, design, or content of your existing website, contact YDOP. Let’s talk about what it will take to build you a new website that will show up in searches and produce better results.

Let's Get Started