What are Your Digital Marketing Goals?
Standing Out from Competition
Competition within the trades is always fierce, whether from your local “Chuck in his truck” to competitors that are bigger and smaller than you. How is your company standing out among the pack within your service area?...
Competition within the trades is always fierce, whether from your local “Chuck in his truck” to competitors that are bigger and smaller than you. How is your company standing out among the pack within your service area?
Your complete online profile – your website, paid ads, links, articles, and online reviews – all play a part in building your company’s brand online.
You want to develop a full digital marketing strategy that highlights your company’s professionalism, skill, recognition, and community involvement – all to meet the goal of connecting with more of the right potential clients.
Getting Qualified Leads
Do you struggle with a. getting leads or b. getting better qualified leads? Most contractors turn to digital marketing to solve these issues....
Do you struggle with a. getting leads or b. getting better qualified leads? Most contractors turn to digital marketing to solve these issues.
Paid digital advertising is a good tool for lead generation. Unless you have an unlimited marketing budget, you will want to find the best platform that works for your company at generating leads for the lowest cost per lead.
Finding more qualified leads can often be solved by finding the right marketing channel and targeting options. Conducting extensive research into the online and offline behaviors of your target audience can go a long way towards more granular targeting for online ads that have a higher ROI.
Highlight Your Work
By nature, the home improvement industry is a visual one, with stunning transformations occurring on every project. Does your website and online marketing properly reflect the quality of work you perform?...
By nature, the home improvement industry is a visual one, with stunning transformations occurring on every project. Does your website and online marketing properly reflect the quality of work you perform?
Project galleries, videos, and display ads are all useful ways to showcase your work. These types of content can draw new clients in, inspire confidence in your services, and convince them to choose you instead of your local competitor.
Setting Realistic Expectations with Clients
While this may just be another project to you, the homeowner is making a sizable investment of money and time for your services. Answering their questions and concerns can make the difference in customer satisfaction and future referrals....
While this may just be another project to you, the homeowner is making a sizable investment of money and time for your services. Answering their questions and concerns can make the difference in customer satisfaction and future referrals.
Smart home improvement contractors use digital marketing channels to answer the most common questions about a project: how long a project will take, what is the process, and how much will it cost.
These answers can provide a client with realistic expectations about your service, show them that you will take care of them, and set you apart from your competition.
Home Services Contractors We Serve
- Roofing
- Doors/Windows/Siding
- Deck Builders
- Home Remodeling
- Electrical
Digital Marketing Services for Home Service Companies
We help interior and exterior home improvement contractors get found through tried and true digital marketing strategies & tactics.
Recent Projects
Here’s a sampling of our recent projects for the home services industry.
Roofer Lowers Cost Per Lead by 30%
A local roofing contractor was relying on the common “spray and pray” approach to online advertising – spend money on several platforms and hope something sticks. But this approach was splitting their budget up too much, leading to poor results and few qualified leads.
YDOP helped them establish conversion tracking systems in place, so they could better see where their current leads were coming from. We also evaluated their existing paid advertising campaigns and made recommendations for ads to run, updated targeting, and adjustments to the landing pages....
A local roofing contractor was relying on the common “spray and pray” approach to online advertising – spend money on several platforms and hope something sticks. But this approach was splitting their budget up too much, leading to poor results and few qualified leads.
YDOP helped them establish conversion tracking systems in place, so they could better see where their current leads were coming from. We also evaluated their existing paid advertising campaigns and made recommendations for ads to run, updated targeting, and adjustments to the landing pages.
After one year of tracking and optimizing their campaigns, YDOP was able to help this roofing contractor lower their cost per lead by over 30%, while also improving the quality of leads their sales team had to work with.
Digital Marketing Experts on Your Side
For over 13 years, YDOP has helped home improvement contractors increase their search visibility online. Working with interior and exterior remodeling companies both here in Lancaster and across the country, we have discovered the strategies and tactics that work best for contractors. We know what it takes to stand out from your competition and are ready to help you grow your business through digital marketing.
About YDOP
See Our Trophy Case
Whether here in Lancaster County or in international competitions, we are grateful for the recognition our work has received among our peers and clients.
Top Web Design & Development Company (2020)
Top Marketing/Advertising Agency (2020)
Central Penn Business Journal
2x Gold Award Winner (2019)
Horizon Interactive Awards
Award of Excellence – Website Design (2020)