Competition within the trades is always fierce, whether from your local “Chuck in his truck” to competitors that are bigger and smaller than you. How is your company standing out among the pack within your service area?

Your complete online profile – your website, paid ads, links, articles, and online reviews – all play a part in building your company’s brand online.

You want to develop a full digital marketing strategy that highlights your company’s professionalism, skill, recognition, and community involvement – all to meet the goal of connecting with more of the right potential clients.

Do you struggle with a. getting leads or b. getting better qualified leads? Most contractors turn to digital marketing to solve these issues.

Paid digital advertising is a good tool for lead generation. Unless you have an unlimited marketing budget, you will want to find the best platform that works for your company at generating leads for the lowest cost per lead.

Finding more qualified leads can often be solved by finding the right marketing channel and targeting options. Conducting extensive research into the online and offline behaviors of your target audience can go a long way towards more granular targeting for online ads that have a higher ROI.

By nature, the home improvement industry is a visual one, with stunning transformations occurring on every project. Does your website and online marketing properly reflect the quality of work you perform?

Project galleries, videos, and display ads are all useful ways to showcase your work. These types of content can draw new clients in, inspire confidence in your services, and convince them to choose you instead of your local competitor.

While this may just be another project to you, the homeowner is making a sizable investment of money and time for your services. Answering their questions and concerns can make the difference in customer satisfaction and future referrals.

Smart home improvement contractors use digital marketing channels to answer the most common questions about a project: how long a project will take, what is the process, and how much will it cost.

These answers can provide a client with realistic expectations about your service, show them that you will take care of them, and set you apart from your competition.