Your email list is something you own and control outright, which is a rare thing to have in your digital marketing arsenal. Plus, your email subscribers are people who have said, “Yes, we want to hear from you!” What an opportunity! While sending a general newsletter is fine, to see a real return on investment, you must do more.
Marketers who report email as a top ROI driver
Millennials who prefer email communication from businesses
U.S. adults who check their email at least 10x/day
Email is an excellent tool for generating repeat business. It is easier, and less expensive, to convert an existing audience into repeat business than it is to convert new business through Google (e.g., Google Ads, organic search optimization, banner ads). As you learn more about your list, create new list segments, and send targeted messages, you’ll increase engagement and get higher ROI as a result.
Having an experienced email partner on your side is a good start. We’ll provide advice and guidance for what you’re currently doing or help you begin to build an email list filled with quality subscribers if you’re not currently involved in email marketing. We can be consultative, more hands-on, or both. It’s up to you.
A well-organized list that is free of duplicates is a good place to begin your journey toward better email marketing results. We’ll help you remove any duplicate contacts, so you’re not paying for more than you need. From there, we’ll determine ways to group your email audience in order to send more relevant, targeted messages to them.
46% of all emails are opened on a mobile device (and will only rise). It’s crucial to have an email template that is easy to read and interact with on a mobile device. Our team can design and develop an on-brand email template that will delight your subscribers.
Each month, we’ll work with you to set up, test, and deliver your email campaigns. This could be one email or multiple emails a month. We’ll keep an eye on engagement, conversion, and other key metrics each month to see what’s working.
To make good decisions, we must know what’s working. Email reporting and user click tracking will let us know which emails are being opened the most, what elements with the emails are getting clicked, what email subscribers are doing on your website and more. These data points will inform our email strategy, allowing us to make data-driven decisions instead of relying on feelings or hunches.