Video Marketing
Communicate to a video-first audience
Due to the growth and success of YouTube, the internet is quickly becoming a platform for visual storytelling and marketing. More consumers, especially in younger generations, are consuming a majority of content through video. How are you reaching these potential customers? Is your brand taking advantage of video marketing to connect with your audience?
By The Numbers
46%
of consumers that view a video advertisement take some sort of action after watching the video.
80%
of consumers will remember a video ad they viewed in the past 30 days.
64%
of online consumers have reported that watching a Facebook video has influenced them to make a purchase.
Check Out Our Video Projects
Here’s a sampling of our recent videos. Each video serves a role in a client’s digital marketing strategy.
Why Online Videos?
In the past, creating videos was expensive, time-consuming, and only within reach of larger companies as television spots. Nowadays, anyone with a smartphone and a Facebook account can have the same reach and production quality at a fraction of the cost.
This low cost to entry into online videos has flooded the internet with too many videos. You’ve likely created some videos in-house, only to see them sit there with a handful of views. How do you stand out among the glut of online videos? How do you connect potential customers with your videos and move them to contact you?
Our Approach to Video Marketing
In any given town or city, there is no shortage of boutique video production companies. These companies can produce visually-compelling videos that evoke emotions and tell your story richly. But no matter how great these videos are, they still need to be found by your target audience. Once found, they also need to move the viewers beyond an emotional reaction and into your sales funnel.
In short, you don’t just want a great video; you want a great video that will help your company grow.
Videos Designed for Online Marketing
Whether your videos are used on a paid search landing page, with YouTube advertising, used on your social media profiles, or featured on your homepage, we connect the videos we make within your overall digital marketing strategy. By partnering with YDOP for online videos, ...
Whether your videos are used on a paid search landing page, with YouTube advertising, used on your social media profiles, or featured on your homepage, we connect the videos we make within your overall digital marketing strategy. By partnering with YDOP for online videos, you get a team of skilled video professionals who can manage every step of the video production – from storyboarding through editing and post-production. But our job doesn’t end with the finished video; we are just getting started.
Optimizing and Measuring Online Videos
As an integrated team, our video, SEO, and paid search team members work together to make sure your video gets found by your target audience. Through Google Analytics, YouTube’s metrics, and our understanding of your sales funnel, we can measure the impact your videos are having ...
As an integrated team, our video, SEO, and paid search team members work together to make sure your video gets found by your target audience. Through Google Analytics, YouTube’s metrics, and our understanding of your sales funnel, we can measure the impact your videos are having in finding and enticing new customers.
Video Marketing Strategy
We find that online videos work best when they are a part of your overall online marketing strategy. Our team works with you to identify your current digital marketing goals and what role video can have in achieving these goals. For many of our clients, we plan out several videos at a time, ...
We find that online videos work best when they are a part of your overall online marketing strategy. Our team works with you to identify your current digital marketing goals and what role video can have in achieving these goals. For many of our clients, we plan out several videos at a time, each with their own specific role to play in your sales funnel. This overarching strategy allows us to be smart, flexible, and efficient in filming and editing videos.
Specific Videos for Specific Platforms
While YouTube, LinkedIn, Instagram, and Facebook all allow videos, the type of video that performs the best on each platform varies. Even within a platform, different video formats will achieve different goals. Our team is well versed in what types of videos work best on which platform, ...
While YouTube, LinkedIn, Instagram, and Facebook all allow videos, the type of video that performs the best on each platform varies. Even within a platform, different video formats will achieve different goals. Our team is well versed in what types of videos work best on which platform,
and we bring this experience to each new project.