What Are Your Digital Marketing Goals?

01

Online Visibility

Unless you are a massive national brand with an unlimited budget, you likely need to focus your marketing efforts on a region or territory. Depending on your budget and capacity, this territory could be your corner of a state or a few states. ...

Unless you are a massive national brand with an unlimited budget, you likely need to focus your marketing efforts on a region or territory. Depending on your budget and capacity, this territory could be your corner of a state or a few states.

Google – the preferred search engine for 95% of Internet users in the United States – is concerned about providing relevant local results for each and every search. That’s why it is crucial for a manufacturer or dealer to invest in growing their online visibility so that they can compete with their local, regional, and national competitors.

02

Dealer Network

Most outdoor living manufacturers rely on a network of independent dealers to sell products to the customer. Your success is tied to their success: the more they sell of your product, the better it is for you and them....

Most outdoor living manufacturers rely on a network of independent dealers to sell products to the customer. Your success is tied to their success: the more they sell of your product, the better it is for you and them.

As a manufacturer, a primary focus should be on creating, expanding, and supporting your dealer network. Find the ideal dealers in new territories you’d like to expand into. Encourage existing dealers to sell more of your products. Give your dealers the education and resources they need to compete online in their own local markets.

03

Direct to Consumer

A growing trend among outdoor manufacturers is to sell directly to the consumer. When done right, direct-to-consumer (D2C) sales often means a steady stream of orders and higher margins for the manufacturer. But there are plenty of obstacles to overcome, including search volume, building ...

A growing trend among outdoor manufacturers is to sell directly to the consumer. When done right, direct-to-consumer (D2C) sales often means a steady stream of orders and higher margins for the manufacturer. But there are plenty of obstacles to overcome, including search volume, building out e-commerce products on your website, and finding the right regions/territories to target without cannibalizing sales from your dealers.

If you are considering D2C sales, be sure to start with the right strategy and approach before you jump in.

04

CRM & Marketing Automation

Are you still keeping track of orders in your email inbox or Excel spreadsheet? A customer relationship management (CRM) software helps your team keep records of each customer interaction from initial contact to delivery. ...

Are you still keeping track of orders in your email inbox or Excel spreadsheet? A customer relationship management (CRM) software helps your team keep records of each customer interaction from initial contact to delivery.

Many CRMs can integrate with your website and digital marketing channels for a complete marketing automation system. Through this system, you can send personalized messages, email updates, automate shipping confirmation, and request feedback. These types of systems also allow you to measure the effectiveness of all your marketing efforts, so you can better understand the ROI of each campaign.

Outdoor Living Clients We Serve

  • Portable Structures: Sheds, Garages, and Cabins
  • Backyard Structures: Pavilions, Gazebos, and Pergolas
  • Playsets & Swing Sets
  • Outdoor & Patio Furniture
  • Fencing & Railing
  • Outdoor Kitchens, Grills, and Fireplaces
  • Outdoor Living Material Suppliers

Recent Projects

Here’s a sampling of our recent projects for the outdoor living industry.

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Creating a Direct to Consumer Brand for Outdoor Living Manufacturers

When two outdoor living manufacturers wanted to join forces and sell directly to consumers online, they turned to YDOP to help. Our team guided them as they created a full-scale digital marketing plan.

This plan included creating a branding, designing a custom e-commerce website, identifying and supporting paid advertising opportunities, and setting up a marketing automation system.

This D2C play has blossomed into a full-fledged brand and 206% growth rate in online sales.

Digital Marketing Experts on Your Side

For over 13 years, YDOP has helped shed builders and outdoor living dealers increase their search visibility online. Adapting to the ever-changing digital marketing landscape, we make sure that our clients stay ahead of the competition, find the right potential customers, and increase their sales.

Since we are based in Lancaster County, Pennsylvania, we have deep experience working with business owners from Amish, Mennonite, and Plain communities. We regularly write for Shed Builder Magazine, providing our insights on how to market in the outdoor living space.

We know what it takes to stand out from your competition and are ready to help you grow your business through digital marketing.

About YDOP

See Our Trophy Case

Whether here in Lancaster County or in international competitions, we are grateful for the recognition our work has received among our peers and clients.

Top Web Design & Development Company (2020)
Top Marketing/Advertising Agency (2020)

Central Penn Business Journal
horizon interactive award gold

2x Gold Award Winner (2019)

Horizon Interactive Awards
communicator award 2020 Excellence

Award of Excellence – Website Design (2020)

Communicator Awards

Testimonials

I’m not one for giving reviews. You honestly have to wow me and prove that you have earned it. I have been a client with YDOP for a few years and I have to honestly say they have gone above and beyond my expectations over the last few years. If you are looking for a company to partner with and you are willing to put the time, work and effort necessary to achieve your web, social, and paid goals they will get you there. Amazing work YDOP, keep it going.

Jason Rineer, Sales & Marketing Director

We’ve been with YDOP for almost two years, and their work has completely revolutionized our online presence – from rebuilding our website, to our Google Ads Campaigns, to their great SEO work, YDOP has truly helped put us on the map.
We love working with them!

Joyland Roofing

I’ve worked with them for several years. They’ve been helpful, taken the time to explain things I don’t understand, and given me good ideas and strategic feedback. As the person responsible for Marketing in my organization, I appreciate the support I’ve gotten. My Account Manager Hannah is a gem, and all the other folks I’ve worked with there have been fabulous. If I were running my own company, I would certainly offer them my business. Money well spent!

Jay Worth, Marketing Coordinator, Tomlinson Bomberger
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See a Better ROI from Digital Marketing

Unsatisfied with your current marketing results? Contact YDOP to see what opportunities are available for your company.

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