Writing content without any purpose or strategy behind it is a waste of time and money.
Whether you have a B2B or B2C business, your prospects have questions and problems that you, as an expert in your field, can answer. When your audience searches for answers online, you want to be the one they find. But you first must know what matters to them and have a strategy to reach them.
Find out how we can help you win with your content.
B2B marketers who use content marketing.
Marketers who blog see positive ROI from their inbound marketing.
Content marketers who have a documented content marketing strategy.
A well-planned and executed content marketing strategy turns strangers into acquaintances and acquaintances into paying customers. Knowing what your prospects need at each stage of the sales funnel is crucial to the success of your content marketing. This research typically involves knowing which search terms are most valuable and relevant, and understanding the hurdles your prospects need to overcome at each stage in the sales funnel (Awareness, Interest, Consideration, Purchase). Positioning your business as the authority that is best-equipped to help them will build trust with your target audience and, when done right, will grow your bottom line.
Content marketing is all about being helpful. But how can you help potential customers? There are two main ways to find out. First, we rely on you and your team’s insights into questions and hurdles you encounter within your sales process with prospects. Second, we’ll help you discover the search terms and questions that are most valuable to your business and have the most opportunity for attracting quality leads.
Here’s how we do that:
Your content strategy defines your audience and the challenges they’re facing. A good content strategy devises a coherent approach to helping your audience overcome their challenges and problems through focused, helpful content.
A content audit determines how your current content is performing, where gaps exist, and what pages or posts need to be created. This step might also include an evaluation of your competitors to see how they are positioning themselves online through their website and social media so we can create a distinct position and voice for your business.
Once the content topics are organized, and we have writers assigned, we’ll build out a calendar that will keep us on track and accountable for publishing content on a regular schedule.
Content marketing is a long game – not every piece of content is going to gain traction and bring in new leads. That’s why we’ll continually evaluate what’s working and how search trends and customer needs are changing to align our approach with the current customer landscape.