What are Your Digital Marketing Goals?

01

Targeting Your Service Area

As a company, you have a predefined service area. Whether that’s a few miles from your home, a few counties, or a multi-state footprint, you have a set territory that you stick to....

As a company, you have a predefined service area. Whether that’s a few miles from your home, a few counties, or a multi-state footprint, you have a set territory that you stick to.

How do you make sure you appear in front of your potential customers when they search for your services? How do you show up online throughout your service area?

A combination of search engine optimization and paid advertising can work in ensuring that your company appears for your target customers, no matter if they live across town or across your service area.

02

Getting Leads for the Right Price

If you provide lawn care and mowing services, you want to keep your cost per lead down as low as possible; too high and your advertising costs can eat away at your profit margin. For larger landscape and hardscape projects, you may be willing to invest more into advertising, but only if it pays off....

If you provide lawn care and mowing services, you want to keep your cost per lead down as low as possible; too high and your advertising costs can eat away at your profit margin. For larger landscape and hardscape projects, you may be willing to invest more into advertising, but only if it pays off.

When done right, digital advertising should be an investment, not a cost. With the right targeting, messaging, and on the right platform, and your digital ads can be a great way to generate new leads and a high ROI.

03

Seasonal Marketing

If you live in an area with 4 seasons, your window for getting new clients is very short. Are you creating a campaign that maximizes your potential for customers for that 2-month period? And what role should digital marketing have in the summer, fall, and winter?...

If you live in an area with 4 seasons, your window for getting new clients is very short. Are you creating a campaign that maximizes your potential for customers for that 2-month period? And what role should digital marketing have in the summer, fall, and winter?

Likewise, if you live in a moderate climate, how are you gaining and retaining clients throughout the year?

At YDOP, we work with you to develop a digital marketing strategy that meets your business goals and provides you with the leads you need at the times you need them.

04

Managing Leads

Growing lawn care companies often struggle with both managing leads and hiring to keep up with demand. Digital marketing can help with both....

Growing lawn care companies often struggle with both managing leads and hiring to keep up with demand. Digital marketing can help with both.

A customer relationship management (CRM) system is a smart way to funnel online leads to the right sales or account manager. That way, your team knows who owns which lead and ensures that every lead gets the attention they need.

Staffing up for seasonal demand is always a challenging task. Complicating things is paid advertising, which can quickly provide you with too many leads for your current staffing. With the right digital marketing strategy and measurement systems in place, you can more accurately predict leads for the season, so you can hire seasonal staff accordingly.

Outdoor Contractors We Serve

  • Lawn Care
  • Arborist & Tree Care
  • Irrigation
  • Landscaping
  • Hardscape

Recent Projects

Here’s a sampling of our recent projects for lawn and landscaping companies.

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Award-Winning Website for Local Lawn Care Company

Tomlinson Bomberger is a highly-respected lawn care, landscaping, tree, and pest control company in Lancaster County, PA. However, their website did not match the company’s standard of excellence. The website was slow, difficult to navigate, and was not mobile friendly, leading to poor customer experience and lost customers. ...

Tomlinson Bomberger is a highly-respected lawn care, landscaping, tree, and pest control company in Lancaster County, PA. However, their website did not match the company’s standard of excellence. The website was slow, difficult to navigate, and was not mobile friendly, leading to poor customer experience and lost customers.

In 2017, Tomlinson Bomberger partnered with YDOP to build a new custom website. The new website was designed from the ground up to focus on increased usability, highlight the large amount of services and deep expertise of the Tomlinson Bomberger team, and give special attention to the immensely popular articles their team was publishing. Launched in 2018, the new website elevated Tomlinson Bomberger’s digital marketing presence the level they expect from their lawn care & landscaping services.

In 2019, their new lawn care website was recognized for two web design awards from the Horizon Interactive Awards – Gold Award in Professional Services & Silver Award in Responsive/Mobile Design.

Lawn Care Company Invests in Right Channel, Gains Leads

A local lawn care service provider was trying to determine where to spend their advertising dollars. For a few years, they were investing significant resources into Bing Ads because of that platform’s affordability, yet they were not satisfied with the results – only a few leads per month....

A local lawn care service provider was trying to determine where to spend their advertising dollars. For a few years, they were investing significant resources into Bing Ads because of that platform’s affordability, yet they were not satisfied with the results – only a few leads per month.

YDOP recommended moving their advertising budget to Google Ads. While it was more expensive, our data suggested it would provide a better return on their investment.

In the first spring season on Google’s ad platform, this company saw just under 1,000 leads come from their digital campaign. Moreover, the campaign was affordable: average cost per conversion of $20 and a conversion rate of over 23%. The campaign was so successful, the client asked us to turn off the ads because they were not able to keep up with demand!

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Digital Marketing Experts on Your Side

For over 13 years, YDOP has helped lawn care companies increase their search visibility online. Working with award-winning landscaping companies both here in Lancaster and across the country, we have discovered the strategies and tactics that work best for the green industry.

Our team has deep experience in both digital marketing and the lawn care industry, having been featured in Turf Magazine for our marketing insights. We know what it takes to stand out from your competition and are ready to help you grow your business through digital marketing.

About YDOP

See Our Trophy Case

Whether here in Lancaster County or in international competitions, we are grateful for the recognition our work has received among our peers and clients.

Top Web Design & Development Company (2020)
Top Marketing/Advertising Agency (2020)

Central Penn Business Journal
horizon interactive award gold

2x Gold Award Winner (2019)

Horizon Interactive Awards
communicator award 2020 Excellence

Award of Excellence – Website Design (2020)

Communicator Awards

Testimonials

I’ve worked with them for several years. They’ve been helpful, taken the time to explain things I don’t understand, and given me good ideas and strategic feedback. As the person responsible for Marketing in my organization, I appreciate the support I’ve gotten. My Account Manager Hannah is a gem, and all the other folks I’ve worked with there have been fabulous. If I were running my own company, I would certainly offer them my business. Money well spent!

Jay Worth, Marketing Coordinator, Tomlinson Bomberger

See a Better ROI from Digital Marketing

Unsatisfied with your current marketing results? Contact YDOP to see what opportunities are available for your company.

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