YDOP was founded in 2006, a time when many businesses were first exploring exactly how to use the internet for marketing their business. These business leaders knew that using the web to reach customers was important and they were looking for a trusted partner to help them navigate the complicated and fast-changing online world.
Since then, YDOP has become the ideal internet marketing partner for hundreds of small and medium sized businesses. While we work with some great local businesses right here in Lancaster County and the Susquehanna Valley, we partner with businesses as far away as Florida, Illinois, and California.
Over the years, the YDOP team has developed a unique culture that has shaped who we hire, relationships with our clients, and how we support one another. Our culture can be summarized by the acronym MOPPA:
Individually and collectively, we want to become the best internet marketers we can be. Our team is constantly learning, developing, and improving so we can reach that goal.
We work for a win/win in every encounter, both internally between team members and externally with our clients.
We bring a can-do attitude to any project, always looking to find the positive in a given situation.
It matters to us that we have performed the work we’ve promised you. We keep track of our team’s productivity and report on it monthly.
Our team is fully committed to the causes of growing professionally, improving our company, and supporting our clients in reaching their marketing goals.
YDOP has in-house capabilities for SEO strategy, paid search, social media marketing, content development, video production and website development for your local business. Working in a collaborative environment, we rely on the strengths and talents of all our team members to help your business succeed online. Meet our team of strategists, designers, developers, and specialists who work together to get our clients more leads.
Our team is certified by Google for Analytics, Ads (Search, Mobile, and Display), and YouTube Video Marketing. As an agency, we are an Agency Partner with CallRail. We’ve received additional training in the areas of website development, user experience, and social media advertising.
Locally, our team has been recognized for their leadership and community involvement. Steve Wolgemuth (CEO) was awarded the prestigious Small Business Person of the Year Award (2017), and was a finalist for the Entrepreneur of the Year Award (2016), both from the Lancaster Chamber of Commerce.
Mike Deraco (Director of Creative & UX) has received extensive training in User Experience from the Nielsen Norman Group. In 2019, Mike earned his UX Certification, with a Specialty in Interactive Design. This distinction is held by less than 5,500 designers across the world.
In 2023, Brandon Schmidt (Director of Digital Strategy) was named a contributor to the annual Local Search Ranking Factors survey. This survey provides insights from local search experts from around the globe on what is working – and not working – in Local SEO.
Over the years, our team’s expertise has been recognized by regional and international awards. We’ve also been asked to share our knowledge in print & digital articles, on podcasts, and to speak at national marketing conferences.See Our Trophy Case
YDOP has been an active member and supporter of LocalU since its inception. We regularly communicate with the nation’s top local SEO experts to ensure that our clients are always receiving the absolute best attention to their rankings on search engines. In 2022, Brandon Schmidt spoke at the virtual Local U Advance event.
YDOP’s leadership has been a member of Convene since 2011, a faith-based CEO peer advisory group. Through this group, we’ve supported local business owners and leaders as they grow their business.
Like many digital agencies, YDOP is an active user and follower of Moz, a SEO software company. But many don’t know that in 2014, Moz chose YDOP as one of six agencies nationwide to beta-test their now-popular local SEO tool.
YDOP is a long-standing member of the Lancaster Chamber and supports this robust community organization with both financial contributions and with service. In 2017 & 2018, YDOP partnered with the Chamber for digital marketing events to educate local business owners and leaders.
YDOP is a proud member of the North American Deck and Railing Association. We help NADRA support deck and dock builders and remodelers through marketing support and training.
We have been a proud supporter and member of the Building Industry Association of Lancaster County for years. We recently rebuilt the BIA’s website, provide training & consulting for their members, and spoke at the NAHB’s International Builders’ Show in 2023.