Marketing Automation & CRM
Powerful Personalization Capabilities for Your Marketing
Customer relationship management (CRM) and marketing automation software can help your business provide a personalized experience to potential customers, as well as close the loop in your sales and marketing efforts. Find out how YDOP supports marketing automation for small- and medium-sized businesses.
By The Numbers
451%
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
10%
Companies that invest in marketing automation see a 10% or greater increase in revenue in 6-9 months.
12.2%
On average, marketing automation drives a 12.2% reduction in marketing overhead.
Why Invest in Marketing Automation?
Your competition is becoming more advanced, using marketing automation systems to create personalized landing pages, emails, and ads based on a person’s interests, needs, or behavior. This is especially common in B2B and B2C industries with longer sales cycles — including outdoor structures, home improvement, and the solar industry.
These marketing automation tools — once only available for franchises or enterprise-sized businesses — have now become accessible and affordable for smaller businesses. By investing in these tools, you can support your sales teams, better qualify your leads, and stay top of mind during the entire sales cycle.
Our Approach to Marketing Automation
Most CRMs and marketing automation software fall into one of three categories: too expensive for local businesses, too complex for smaller businesses, or industry-specific but lack the power and capabilities that most users need. We’ve partnered with SharpSpring to provide a host of features for a much better price point.
SharpSpring Silver Partner
We are a certified Silver Agency Partner with SharpSpring. This distinction means we can provide strategy, implementation, integration, and training on the SharpSpring platform. We work closely with the SharpSpring team to make sure this software meets the needs of our clients. Schedule a demo today to see how SharpSpring can enhance your online sales efforts.
Personalized Content
Marketing automation allows you to craft personalized content based on a person’s interests and behaviors. Through personas and user data, we can create specific content around your products or services, location, or a stage in the buying journey. This personalized messaging can then be displayed in emails, digital ads, and on your website.
Track Every Lead
Most small local businesses can improve on how they track and manage leads and client information. SharpSpring includes a robust CRM software to help your sales team assign and track communication with your potential customers. There is also a pipeline visualizer that allows your leadership and sales teams to see sales prospects at-a-glance.
Improve Sales Process
SharpSpring’s automation gives you a competitive advantage in bridging the gap between online leads and signed contracts. Add new prospects into a drip email campaign that keeps your business front of mind during the sales process. Create targeted ads that reinforce your selling proposition wherever your prospect goes online. Let your sales team know exactly when a potential lead visits your site – and what pages they visit.