Online Reputation Management
Protect and Increase Trust in Your Brand
Due to the growth of social platforms, online review sites, and Google’s focus on the reputation of local businesses, building and cultivating your company’s online reputation is a crucial part of your digital marketing strategy.
More of your potential customers – especially in younger generations – use unsolicited reviews to evaluate your product, service, or company – without ever visiting your site. Effectively asking for reviews, handling neutral or negative reviews, and staying on top of your online reputation is a form of trying to beat your competition and attract new customers.
By The Numbers
88%
of consumers say they trust online reviews as much as personal recommendations.
97%
of consumers aged 18-34 read online reviews to judge local businesses.
27%
of searches for local businesses are about reviews.
Why Invest in Online Reputation Management?
At YDOP, we see reputation management as an integral part of your digital marketing for two reasons. First, online reviews are becoming a major ranking factor for Google; having a healthy amount of reviews can increase traffic to your site. Second, as customers are growing accustomed to seeing reviews, having a good amount of positive reviews can increase the trust factor of your brand, leading to more clicks and interactions.
By investing in online reputation management, you can develop a plan for cultivating positive reviews, ease the pain of negative reviews and bad PR, and create a solid online brand reputation.
Our Approach to Reputation Management
We take a proactive approach to managing your company’s online reputation. Rather than wait for customers to review, we establish a plan that asks for honest feedback at the right moment – usually right after the purchase – for the best results.
Industry-Leading Expertise
Our reputation management team have developed relationships and partnerships with the industry’s leaders, including GatherUp – the best reputation management software. This relationship gives us an advantage into industry-leading techniques and trends, as well as help...
Our reputation management team have developed relationships and partnerships with the industry’s leaders, including GatherUp – the best reputation management software. This relationship gives us an advantage into industry-leading techniques and trends, as well as help
us adjust when Google or other review platforms make changes.
Adaptive, Hands-Off Approach
At YDOP, our system for managing your online reviews is adaptable to match the level of control or involvement you want. It can be completely hands-off, with our staff handling every aspect of your online reputation. If you are a physical location, you probably are already asking for customer ...
At YDOP, our system for managing your online reviews is adaptable to match the level of control or involvement you want. It can be completely hands-off, with our staff handling every aspect of your online reputation. If you are a physical location, you probably are already asking for customer
feedback. We can leverage your existing systems to increase the number of online reviews. We can add to this system, asking for reviews in-store, during a service visit, or with follow up emails.
Support for Combating Negative Reviews
Have you noticed a random, maybe even unfair negative review about your business? Unfortunately, there is not much you can do to remove a review like that. But, by asking for or encouraging reviews from your existing customers, you are able to push down negative reviews and increase your overall ...
Have you noticed a random, maybe even unfair negative review about your business? Unfortunately, there is not much you can do to remove a review like that. But, by asking for or encouraging reviews from your existing customers, you are able to push down negative reviews and increase your overall
star ratings. Our team can draft responses to negative reviews that can minimize the damage and improve the experience of future potential customers.
Highlighting Customer Testimonials
Featuring customer testimonials on your website and digital marketing channels can improve trust in your brand and increase conversions. At YDOP, we help you find and share these stories from your customers, including creating video testimonials, online case studies, and sharing written reviews ...
Featuring customer testimonials on your website and digital marketing channels can improve trust in your brand and increase conversions. At YDOP, we help you find and share these stories from your customers, including creating video testimonials, online case studies, and sharing written reviews
on your site. See how our team can improve social proof for your business online.