Our Approach
It Begins With a Conversation
When you express interest in potentially working with YDOP, the first thing we do is schedule a time to converse with you about your business objectives and how our capabilities might best align with your needs. We then collaborate with you to develop a plan of action, which typically is spread over a period of the ensuing twelve months. Our experience has shown that real results come when we partner with your organization in a consistent way for at least one year.
Our Focus: Your Business Objectives
Because Web marketing is a broad field with diverse applications, it is important for us to understand the goals you have for growing your business. Typical objectives we identify with our clients include:
- “We want to increase the number of customers we serve.”
- “We want to better target higher-value customers.”
- “We want to increase the loyalty of our existing customers.”
- “We want to expand and strengthen our brand awareness.”
- “We want to attract more high-quality prospective employees.”
- “We want to find ways to stay in touch with our customers more efficiently.”
These are business objectives you have been pursuing for the life of your business. We work with you to identify “bright spots” – cases where what you are doing already is working well. Then we bring our expertise to develop plans for how you can translate that success onto digital platforms.
Our Capabilities
Our true focus is on helping you develop and refine your business’ strategic use of digital media, particularly for marketing purposes. When it comes to what areas we can help you with, our professional strengths include:
- Organic search engine optimization (SEO)
- Paid search marketing (pay-per-click advertising)
- Social media (Facebook, Twitter, LinkedIn, Flickr, blogs, etc.)
- Conversion optimization (increasing the number of visitors to your website who take a meaningful action)
- Graphic design (websites, Facebook welcome tabs, digital interface design, etc.)
- Content creation (written copy for websites and social media)
- Website development and custom application programming
- Mobile website development
We Offer Customized Training for Your Team
If you are interested in bringing SEO, AdWords management, social media participation, content creation, or other Web-related skills in-house, YDOP can help you. We have been focused on client education for years, and we are committed to empowering your team to run your online initiatives with professionalism and confidence. Give Steve Wolgemuth a call at 717-723-9367 today to discuss training opportunities for you and your staff.