Conversion Optimization
Creating User Experiences That Get Results
As a small or medium sized local business, you don’t want to just grow traffic to your site, you need to grow relevant traffic that will convert into leads. But how well does your website perform at attracting and converting leads? Is your website helping or hurting your digital marketing efforts?
By The Numbers
48%
of agencies that use landing pages do not test them for conversion optimization.
1
second delay or more on a page loading means a 7% reduction in conversions.
86%
of businesses see an increase in conversions by using videos on landing pages.
What is Conversion Optimization?
Conversion optimization is a tactic that relies on heat-mapping software, analytics, recordings, and in-depth audits to determine user intent, with the goal of making updates to your site to improve conversions.
Our Approach to Conversion Optimization
At YDOP, we’ve established a process for building and optimizing highly converting websites and landing pages. Following detailed testing, experience, and UX best practices, we will make updates to your website or landing page to provide clarity and an easily understood pathway for the user.
Through conversion optimization, we can not only create a better user experience on your site, we can also increase the return on your investment into paid advertising and SEO.
Create a Well-Performing Site
When you partner with YDOP, we perform an in-depth conversion, UX, and usability audit on your website and landing pages. During this test, we look at how crucial elements of the site: main navigation, functionality, layout, and main calls to action are performing. We then make ...
When you partner with YDOP, we perform an in-depth conversion, UX, and usability audit on your website and landing pages. During this test, we look at how crucial elements of the site: main navigation, functionality, layout, and main calls to action are performing. We then make recommendations on what should be improved and why. This audit includes actionable advice that you or your web developer can implement right away; you can also have our team of developers make the updates for you.
Data-Driven Decisions
We don’t make decisions based on hunches or preferences; conversion optimization is best done through measurement, testing, and following UX best practices. Our team relies on analytics, Google Search Console, and heat-mapping software that tracks user interactions. All this data work together ...
We don’t make decisions based on hunches or preferences; conversion optimization is best done through measurement, testing, and following UX best practices. Our team relies on analytics, Google Search Console, and heat-mapping software that tracks user interactions. All this data work together to tell a story of how your potential customers are interacting with your website – and where they may be getting stuck or confused.
We are constantly monitoring our clients’ sites to find opportunities for improvement and optimization, all for the goal of helping more people hear about your company and turn into a lead.
Establishing Micro-Conversions
If your business involves a lengthy research or sales process, it may take several interactions with your site before a customer is ready to call or fill out a form. By creating micro-conversions on your site, you can help navigate a customer through your sales funnel, while also establishing a relationship ...
If your business involves a lengthy research or sales process, it may take several interactions with your site before a customer is ready to call or fill out a form. By creating micro-conversions on your site, you can help navigate a customer through your sales funnel, while also establishing a relationship and rapport with the potential customer. We help identify and create opportunities for micro-conversions – including videos, PDF downloads, email newsletters, and online chat systems – so you and your team can start interacting with warm leads online.
Integration with CRM Systems
If you work with Salesforce, Zoho, or an industry-specific CRM system, you know the importance of having integrations to feed the right information into your system. We can integrate your website, digital advertising, and email marketing campaigns to your CRM...
If you work with Salesforce, Zoho, or an industry-specific CRM system, you know the importance of having integrations to feed the right information into your system. We can integrate your website, digital advertising, and email marketing campaigns to your CRM
so you can measure the quality of leads and ROI of your marketing campaigns. We also offer marketing automation support – including deployment of SharpSpring – to stay top of mind with your leads and prospects.