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Engaging 115,000 more people a month, without a new website



Let’s say your website drew 285,000 visits last January, but that 154,000 of them left the site before even clicking through to a second page (what we call a “bounce”). Then let’s say that at that point you were considering ignoring the bounce rate and leaving your site as it was. You had just begun [...]

Engage Your Customer: Daniel Klotz in Connections



Want some good tips on how to take your brand into the online world? YDOP’s own Social Media Strategist Daniel Klotz has those and more. He was recently featured in the Lancaster Chamber of Commerce & Industry’s June edition of Connections, where he agreed with former Virgin Airlines executive Alex Hunter that engaging your customer [...]

Deep and Wide: Website Navigation Pathways



The challenge: Organizing “all things web” and serving them up as helpful user pathways with well timed “calls to action.”