Commonly Asked Questions About Building a New Website
Brandon Schmidt | Jul 27, 2019
Building a new website may seem like a daunting project for your company to undertake. Maybe you had a bad experience with your last web developer, or maybe you are unsure about the return on the investment in a new website.
At YDOP, we talk to business owners and marketing teams daily about their site rebuild. And we answer a lot of questions about the process. Here are some of the most common questions we receive about building a new company website.
Do I need to build a new website?
Newer technology and design principles make newly-built websites more user-friendly and perform better in search. Older sites may not look as great or perform as well on all screens, leading to poor user experience and lost leads.
For more advice on how to tell if you have an outdated website, read our article: 7 Warning Signs Your Website Needs To Be Updated.
How much does a website cost?
Features may include e-commerce, paying bills online, image galleries, user accounts, password-protected areas, and interactive elements. There are different levels of complexity within each of these features, each of which will affect the site’s price. We work with you during a discovery process to determine the scope of work.
The number of pages can impact a site’s cost, since you would expect a 15-page website to be less expensive than a 15,000-page website. If you are a service-area business with multiple locations or a professional service company with a dozen or more providers, you will want to have more pages than a basic website.
How long does it take to build a website?
This may be a longer process than a DIY option like Squarespace or other agencies that use pre-built templates. But the end result – a custom-designed website that meets each of your business & marketing goals – is worth it and will pay off in more leads and business.
One of the main reasons why a website project gets delayed is due to missed approval deadlines by the client. We get it, you are running your business full time while also adding a website project to your plate. That’s why we normally recommend building a website in your shoulder or off-season, so you can dedicate more time to giving us approvals and keeping the project on-time.
Can I build my own website?
Questions About YDOP
Do you outsource your work?
Some marketing agencies are good at one portion of a website build, so they outsource to local freelancers or oversees contractors. At YDOP, we have created an award-winning team of content writers, creative designers, and front-end developers, all working together to build your next website.
What platform do you build websites on?
Can you build a website on another platform?
As a marketing agency, we regularly work on sites that are built on other platforms. But when we build a new website, it is always on WordPress.
Do I own my website?
This is not the case with many web development companies, who lock clients in with proprietary software systems or holding your domain or content hostage. We do not follow this unethical policy; we believe you should own and control all your digital assets.
Do I need a developer to make updates to my new website?
Will my website look like others?
Some web development agencies rely on pre-built templates to build websites. While this can save some money on upfront costs, it makes your company look like any other company online. This is especially true with industry-specific templates, including dentists, lawyers, and HVAC companies. Don’t force your company into some pre-defined template; create a website that highlights the uniqueness of your company.
Will my new website affect my rankings?
There are cases when a new website launches and the company’s rankings tank. This is often the result of a mistake the website developer made when building the site. Check out our guide on Avoiding Common SEO Mistakes with a Site Rebuild.
How well will my website work on mobile?
Responsive design includes flexible content blocks that adjust as the screen changes, larger buttons and menus for navigating by touch, and design elements that scale down for mobile screens.
Speed is also a concern for mobile devices; that’s why a good responsive website is built to load fast on all devices and internet connections.
Will my website ADA compliant?
A growing number of lawsuits against companies due to their non-ADA compliant websites has business owners concerned. A pre-built website template will not help make your site ADA compliant, and most web development companies are woefully unprepared for ADA compliance.
Will my website be secure?
Another liability with WordPress websites is unsecure plugins. Plugins are extensions of the WordPress codebase, which offers additional functionality to a site. Yet plugins can also introduce vulnerabilities to your site. We have our developers code most of a site’s functionality by hand, and only rely on the most trusted WordPress plugins, like WooCommerce and Advanced Custom Fields.