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Internet & Digital Marketing Strategy

At YDOP, we believe having a comprehensive internet strategy is a crucial component in helping all your digital and traditional marketing efforts succeed.

Unified Marketing Strategy for Your Business

When you sign on with YDOP, we’ll work with you to craft a digital marketing strategy. Depending on your business goals, needs, and KPIs, we will plan our work to meet them for you. On a given month, we may schedule Search Engine Optimization (SEO) work, website design & development, craft search or display ads, run a paid search campaign, create an email drip campaign, film a video, or conduct a UX audit of your site.

Your account manager will regularly communicate with you on the progress of our work. We’ll schedule monthly or quarterly meetings to discuss and adjust our strategy. And you’ll have access to an online report that shows up-to-date metrics and measurements of KPIs for our digital efforts.

How Effective Are Your Marketing Efforts?

If you are like most small and medium sized businesses, you are currently marketing across a variety of traditional platforms: billboards, radio & TV ads, newspaper advertising, direct mailers, or even phone books.

Do you know how well these marketing channels are performing?

We can help you better track and measure all your marketing campaigns — even offline ones. Through call tracking, vanity URLs, and unique landing pages, we can help you identify leads and their source, so you can start assigning ROI for offline marketing.

Our Approach

We don’t believe in a one-size-fits-all approach to digital strategy. Instead, we adapt our services and work to meet your stated goals and outcomes. Start a conversation with YDOP to see how we can best support you and your marketing efforts.

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