Where Should You Focus Your Social Media Efforts in 2020
Jenn Bodnar | Jul 6, 2020
How can local businesses use social media in 2020?
Now, more than ever, businesses are asking themselves what they should be doing on social media.
- Should we be posting on Facebook? If so, how often?
- Are there other platforms that are right for us? (Pinterest, Instagram, Twitter, TikTok, etc)
- Should we be running advertising on any of these platforms?
As the world progresses and changes, consumers are looking at newer, easier ways to stay connected with businesses. Social media profiles are some of the first touchpoints that consumers can interact with your business online. Staying relevant and connected is important, but with so much going on in your business, how do you weed through what is important and what is not? We’re here to help you sort that out.
How Often Should You be Posting on Social Media?
Facebook/Instagram have become pay to play platforms but that doesn’t mean that consumers aren’t seeking out updates from you on your profiles. Depending on your product or service, consumers often visit your Facebook/Instagram profiles for weekly sales, coupons, updates, and store/location hours. Sometimes, they are even checking in to see how you have been involved in the local community. Consumers love to put a face to the brands they support. Posting organically on Facebook/Instagram is a great start! For more detailed steps on how to leverage your social organic reach, check out this article.
What Social Medial Platforms Should You Be Posting On?
A few years ago when conducting SEO work for one of our outdoor structures clients, we found that they have a pretty solid amount of traffic coming to their website from Pinterest. Their brand is very visual and many moms use Pinterest as a means for inspiration for their homes. After further digging, we realized that their Pinterest was not fully optimized to it’s potential. We recommended adding more of their products to this platform, with descriptions, links, photos, and titles that would attract users to their website. Now Pinterest is consistently one of their top referral sources each month.
Should You Advertise on Social Media?
Get Help Formulating a Social Media Strategy
If you are interested in further discussing how social media advertising can be incorporated into your monthly marketing strategy, reach out to your account manager to get started or contact us. We look forward to partnering with you to reach your social media goals!