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Job Opportunity: Senior Digital Strategist

Senior Digital Strategist Job Description

 

About The Job:

 

If you get excited about helping small businesses grow through effective digital marketing, this might be the perfect job for you! For 17 years our mission has been to be the ideal digital marketing partner for businesses with localized markets. Our unified culture has an intense focus on learning and professional development, serving others, being productive, and being all-in for the team and for our clients.

 

Job Description:

 

We’re looking for a positive, confident individual to join our professional team in developing digital strategies using SEO, social media, paid search, content strategies, and conversion optimization. The ideal candidate enjoys interacting with business owners and helping them understand how digital marketing can support their specific business objectives. A deep understanding of the basics of marketing are crucial to success in this role.

 

The senior digital strategist will work closely with YDOP’s clients, the digital team, and account services departments to execute effective strategies that support our clients’ business objectives. You’ll be looked to as the expert on how to embrace new innovations in digital marketing, to effectively execute digital strategies, evaluate their success using data, and improve results across clients’ digital channels over time.

 

You’ll build innovative campaign strategies that leverage data-backed insight in order to support our client’s goals. You understand the modern digital advertising landscape and bring the best recommendations to our clients. You will bring support to our digital team and ensure the campaigns are expertly built, managed and reported.

 

Responsibilities:

  • Develop & implement comprehensive digital marketing strategies across all channels, including social media, email, PPC, SEO, & content marketing
  • Conduct market research & competitor analysis to identify new opportunities and stay ahead of industry trends
  • Manage & optimize our digital marketing campaigns to maximize ROI and achieve our business objectives
  • Monitor & analyze website traffic and user behavior to identify areas for improvement & optimization
  • Work closely with our design & content teams to develop engaging and effective digital marketing assets
  • Collaborate with internal teams to ensure consistent messaging & brand identity across all channels
  • Keep up-to-date with the latest digital marketing trends, tools, & best practices
  • Participate in client calls and be client-facing in presenting marketing strategies & plans

 

Requirements:

  • Education: Bachelor’s degree in marketing, communications, or a related field.

  • Experience: 3-5 years of experience in digital marketing, with a proven track record of success.

  • Customer-focused: A degree in Marketing, Communication, or a related field and 3-5 years of experience in digital marketing with a proven track record of success is needed; a strong knowledge of digital marketing channels & tools, including SEO, social media, PPC, & content marketing is required. Marketing agency experience is preferred.

  • Tech Savvy: Experience with analytics & reporting tools, such as Google Analytics, Adobe Analytics, and SEMrush, is needed.

  • Systematic: Strong analytical & problem-solving skills. Ability to make data-driven decisions.

  • Creative & Strategic: Ability to develop innovative digital marketing strategies that drive results.

  • Organized: Ability to manage details, work with multiple deadlines, and work efficiently to succeed under pressure.

  • Self-starter: Fully engaged in the job. You are hardworking & motivated and take responsibility & ownership of your work.

 

Benefits:

  • $65k – $85k/year DOE
  • Health, Dental & Vision Insurance
  • Retirement Plan
  • Paid Holidays
  • Paid Vacation
  • Hybrid, full-time work schedule
  • Educational conferences
  • Bi-weekly learning groups and “Resource Wednesday” meetings every month
  • Join a company that prioritizes employee development & encourages personal mastery, “others first” mentality, positivity & productivity, & employee engagement
  • A company that cares about its local community and has cultivated an atmosphere that keeps employees happily retained for long-term

 

To Apply:

 

If you want to become part of a dynamic, fast-paced agency setting that promotes a “team first” culture, please email your resume to our YDOP recruiting team at hiring@teambuilderrecruiting.com.