Search Engine Optimization
Many agencies say they do SEO; few have mastered it
Search engine optimization (often shortened to SEO) is an industry term that’s been around for years. Nearly all web development and internet marketing agencies in Lancaster and across the United States advertise that they offer SEO as a service to their clients. But what are they really offering? How can you find an SEO agency that will be transparent AND show results?
By the Numbers
93%
of consumers say they are frustrated by incorrect information in online directories.
80%
of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online.
71%
of consumers had a negative experience in the last 12 months because of incorrect local business information found on the web.
What is SEO?
Search engine optimization is the steps you take to make sure your company can be found by Google and, in turn, by your potential customers when they search for you. SEO has become all encompassing, involving most aspects of your company’s online presence, including your website, social media accounts, online directories, Google My Business profile, and even online reviews.
Many SEO companies focus on rankings; they promise you that you’ll rank high for desirable keywords. While that is important – after all, you want to rank above your competition – focusing on your Google rankings is incomplete. Other agencies offer SEO packages: for one low (or sometimes high) price. You will get unspecified SEO services – without knowing what they are doing, how it is helping your business grow, and if it is even working.
We do SEO differently.
Our Approach to SEO
At YDOP, we take a holistic approach to search engine optimization. We don’t think of it as merely a service that we sell to a client; it is woven into everything we do from day-to-day tasks, specials projects and our website builds. While we have tried-and-true tactics that work best for local businesses, we create a custom SEO plan that meets your specific needs and goals.
On-Site SEO
From the content we write to the titles and layout of pages, nearly every component of your website can and should be optimized for search engines. Even the structure and number of pages of your site can have an impact on how Google ranks and displays your site. ...
From the content we write to the titles and layout of pages, nearly every component of your website can and should be optimized for search engines. Even the structure and number of pages of your site can have an impact on how Google ranks and displays your site.
When we build a new website for our clients, we take the industry’s best SEO practices and incorporate them directly into the site. Most new websites we build see an increase of 20-30% in traffic within 60 days of launch because of the care we take when optimizing the site for search.
If you have an existing website, there are certain steps we take, including optimizing for keywords, auditing & rewriting of content, and changes to the site’s code structure, to improve your site’s visibility for Google.
Off-Site SEO
If you are a business with a physical location or service area, there are hundreds of online directories that automatically add your company’s information to their databases. Unfortunately, these are not always accurate, and when you change names, addresses, or modify your services, ...
If you are a business with a physical location or service area, there are hundreds of online directories that automatically add your company’s information to their databases. Unfortunately, these are not always accurate, and when you change names, addresses, or modify your services, these directories are not updated.
Our team combs through the internet to find the most important and impactful directories, making sure that your information is correct.
Local SEO
At YDOP, we specialize in helping businesses reach their local markets. Whether you are trying to attract customers to a physical location or serve people in a specific zip code, county, or state, local SEO can help you get found by your localized audience. ...
At YDOP, we specialize in helping businesses reach their local markets. Whether you are trying to attract customers to a physical location or serve people in a specific zip code, county, or state, local SEO can help you get found by your localized audience.
We leverage unique resources only available to local businesses – including Google My Business, online reviews, and local resources – so that you can show up in the right search results for your target audience.
Setting Realistic Results
In the past, SEO has gotten a bad name mainly because of bad actors who promised out-of-this-world results and #1 rankings for everything. At YDOP, we value honesty, transparency, and education; that’s why we set realistic expectations for each client. ...
In the past, SEO has gotten a bad name mainly because of bad actors who promised out-of-this-world results and #1 rankings for everything. At YDOP, we value honesty, transparency, and education; that’s why we set realistic expectations for each client.
SEO work is a long-term investment in your company’s online health. Combined with paid search advertising, the two can be a great 1-2 punch to see short-term and long-term growth in traffic and leads.
As a client, you’ll receive a monthly report of the work we’ve accomplished, as well as detailed metrics on traffic to your website. We’ll give you the data that really matters – here’s the traffic and how many turned into leads for your business. And we will work with you to ensure our SEO efforts align with your overall marketing goals.