Online Reputation Management
Protect and Increase Trust in Your Brand
Due to the growth of social platforms, online review sites, and Google’s focus on the reputation of local businesses, building and cultivating your company’s online reputation is a crucial part of your digital marketing strategy.
More of your potential customers – especially in younger generations – use unsolicited reviews to evaluate your product, service, or company – without ever visiting your site. Effectively asking for reviews, handling neutral or negative reviews, and staying on top of your online reputation is a form of trying to beat your competition and attract new customers.
By the Numbers:
- 88% of consumers say they trust online reviews as much as personal recommendations.
- 97% of consumers aged 18-34 read online reviews to judge local businesses.
- 27% of searches for local businesses are about reviews.
Why Invest in Online Reputation Management?
At YDOP, we see reputation management as an integral part of your digital marketing for two reasons. First, online reviews are becoming a major ranking factor for Google; having a healthy amount of reviews can increase traffic to your site. Second, as customers are growing accustomed to seeing reviews, having a good amount of positive reviews can increase the trust factor of your brand, leading to more clicks and interactions.
By investing in online reputation management, you can develop a plan for cultivating positive reviews, ease the pain of negative reviews and bad PR, and create a solid online brand reputation.
Our Approach to Reputation Management
We take a proactive approach to managing your company’s online reputation. Rather than wait for customers to review, we establish a plan that asks for honest feedback at the right moment – usually right after the purchase – for the best results.
Our reputation management team have developed relationships and partnerships with the industry’s leaders, including Mike Blumenthal, Aaron Weiche, and Mary Bowling. This gives us an advantage into industry-leading techniques and trends, as well as help us adjust when Google or other review platforms make changes.
Adaptive, Hands-Off Approach
Most reputation management agencies rely on 3rd party tools to request and manage online reviews, regardless of whether it works. At YDOP, we take an individual, personalized approach to managing your company’s online reviews.
If you are a physical location, you probably are already asking for customer feedback. We can leverage your existing systems to increase the number of online reviews. We can add to this system, asking for reviews in-store, during a service visit, or with follow up emails.
Our management system is adaptable to match the level of control or involvement you want. It can be completely hands-off, with our staff handling every aspect of your online reputation. If you have customer-facing staff that already solicits feedback, we can train them on how to ask for online reviews.
Support for Combating Negative Reviews
Have you noticed a random, maybe even unfair negative review about your business? Unfortunately, there is not much you can do to remove a review like that. But, by asking for or encouraging reviews from your existing customers, you are able to push down negative reviews ad increase your overall star ratings.
Want to Grow Your Company’s Online Reputation?
Start a conversation with YDOP to see how easy it is to create a plan for generating more reviews for your business – along with managing negative ones.