Have you heard? YDOP and WTM Digital have merged to become Central PA’s powerhouse digital agency. Click here to learn more!


Search Engine Optimization

NEXT! 2018: Smart Strategies for Local Business Leaders

admin | May 9, 2018

Join us on June 21, 2018, at the Lancaster Country Club for this Google-sponsored, Lancaster Chamber event.


In partnership with the Lancaster Chamber of Commerce and Local University, YDOP is bringing some of the leading local business marketers to central Pennsylvania on June 21, 2018, to help business leaders learn about relevant internet changes that will impact local businesses in the coming year.

Lancaster Chamber Logo
local univeristy

Smart business leaders recognize how important the internet is to their business to remain competitive and to thrive, but they struggle to keep up. Technology and user-behaviors are changing so fast. Worse, there’s no shortage of biased advice from marketers. While technology and the internet can be intimidating to some local business leaders, it is important for an organization’s decision makers to have that vital, big-picture understanding of how to best direct marketing efforts in the coming year.

This event is designed to give our area businesses the powerful advantage they need, with first-to-know information about Google’s changes along with other must-know information about marketing in 2018. Speakers from Local University, Google and YDOP’s Steve Wolgemuth will share recent updates and strategies that when implemented, create a competitive advantage.

The schedule is a practical mix of presentations and round-table exercises – a great format for learning and for business networking with other business stakeholders. Attendees will have the opportunity to meet the speakers — including two Google team members — and ask them questions during break times, in round-table discussions, and at the panel discussion at the end of the day.


NEXT! 2018: Smart Strategies for Local Business Leaders

Thursday, June 21, 2018
7:45 am – 2:00 pm
Lancaster Country Club
Register on the Lancaster Chamber Website
Or by contacting Sandi Thompson:
(717) 239-6963


Our Sponsors

Business Information Group

Rhoads Energy


NEXT! 2018 Speakers


mike blumenthal

Mike Blumenthal, GetFiveStars

Mike Blumenthal is the co-founder and Chief Review Officer of GetFiveStars, a leading online reputation management software. He is widely known through the industry for his knowledge and experience of Google’s Maps, Local Search, and Review platforms. He is also a co-founder of Local U, a digital marketing conference series with a focus on local businesses.

mary bowling

Mary Bowling, Ignitor Digital

Mary Bowling is a sought-after speaker, author, and trainer on local search optimization. She is the co-founder of Ignitor Digital, a marketing agency based in Glenwood Springs, Colorado, and is a founding member of Local U, which helps businesses and agencies better reach their local audiences.

marissa nordahl

Marissa Nordahl, Google

Marissa Nordahl is the Community & Social Media Manager for Google My Business, a free service that highlights contact information, services, and updates for local businesses. In her talk, Marissa Nordahl will demonstrate new features to Google My Business and offer insider tips for using this platform to find and connect with your local audience.


Mike Ramsey, Nifty Marketing

Mike Ramsey, President of Nifty Marketing, is a nationally-recognized speaker and author on local search marketing. As part of the Local U faculty, he trains business leaders, marketing managers, and agencies on how to reach their nearby customers.

steve-wolgemuth seo

Steve Wolgemuth, YDOP

Steve Wolgemuth is the founder and CEO of YDOP, an internet marketing company in Lancaster, PA. For the last decade, Steve has helped local and national companies reach their local customers through Near-user Marketing®. Steve was awarded the Lancaster Chamber’s Small Business Person of the Year in 2017.


Reserve Your Seat Today!

We are excited to bring this high quality training to Lancaster County and help business owners and decision makers make smart, confident choices in their marketing for the next year.

Last year’s NEXT event sold out, so be sure to register today and reserve your seat for this event.

Register on Lancaster Chamber Website

Or by contacting Sandi Thompson:
(717) 239-6963