Digital Advertising
Reach the right audience at the right time
Businesses of all sizes are shifting their advertising dollars from traditional avenues (print, radio, television, billboards) to digital. With this shift comes increased competition, rising advertising rates, and diminishing results. At YDOP, our team of experienced digital advertising specialists can help you track every cent you spend in advertising, so you can know exactly what is producing the most results.
By the Numbers
40%
of small- and medium-sized business owners plan to increase digital ad spend in the next year.
64%
of consumers will click on a Google ad when they are looking to buy items online.
60%
of consumers click on mobile ads at least once a week.
Why Invest in Digital Advertising?
Online advertising platforms like Facebook, Google, and YouTube provide a unique opportunity to place your message in front of very specific audiences. You can target them as they research (Google Ads) or after they visit your site (remarketing). You can also create campaigns that target very specific user demographics and behaviors, which means serving up a tailored message to each audience.
With these strong targeting capabilities, businesses can now spend less and get better results from their advertising campaigns.
Our Approach to Digital Advertising
There are plenty of agencies out there that advertise that they do PPC (pay-per-click) and Paid Search advertising. Most of them are good at setting up an Ads account and automatically spending your money each month, without fully measuring the success of a campaign.
At YDOP, we are driven by ROI. Every action we take with your online advertising efforts is to help you generate more sales, even if that means spending less money.
Leverage the Right Advertising Opportunities
We don’t try to spend your ad budget across every advertising platform online. Instead, we focus on the right platforms that will meet your goals and return on your investment. We have experience placing ads on all major and niche online ad platforms, including:...
We don’t try to spend your ad budget across every advertising platform online. Instead, we focus on the right platforms that will meet your goals and return on your investment. We have experience placing ads on all major and niche online ad platforms, including:
Google Paid Search Ads, Google Display Ads, YouTube, Waze, Spotify, Pinterest, and social platforms.
Utilizing search, display, video, social, and remarketing ads, our paid advertising team will craft a custom plan that fits your budget and will create the best opportunities for leads.
Conversion Driven
Our work does not end with a click on an ad. We create custom landing pages on your site that reinforce the message of the ad and drive the user to take the next step in your sales funnel. Throughout your advertising campaign, we measure and track every conversion, providing you with real-time ...
Our work does not end with a click on an ad. We create custom landing pages on your site that reinforce the message of the ad and drive the user to take the next step in your sales funnel. Throughout your advertising campaign, we measure and track every conversion, providing you with real-time
reports so you can better understand how the campaign is running. We’ll also work with your team to determine the quality of leads, so we can make any adjustments as necessary.
Google Certified Partner
Here at YDOP, we have a dedicated team of paid advertising specialists who have years of experience planning and running large digital advertising campaigns. They are certified in Search Ads, Display Ads, Mobile Ads, and YouTube. Because of our spend level, we have regular interactions with Google...
Here at YDOP, we have a dedicated team of paid advertising specialists who have years of experience planning and running large digital advertising campaigns. They are certified in Search Ads, Display Ads, Mobile Ads, and YouTube. Because of our spend level, we have regular interactions with Google
and their Paid Ads team, as well as participate in invitation-only training events at Google’s office.
Social Media Marketing
Social media platforms like Facebook, LinkedIn, and Instagram provide detailed targeting options so you can get your message in front of the right audience. We work with your team to create the audience profile, establish campaigns, and measure results. Whether you are looking to create brand...
Social media platforms like Facebook, LinkedIn, and Instagram provide detailed targeting options so you can get your message in front of the right audience. We work with your team to create the audience profile, establish campaigns, and measure results. Whether you are looking to create brand
awareness, foster engagement around content, or generate more leads, social media marketing may be right for you.