Website Design & Development

Building High-Converting, Great Looking Websites

What does your website say about your company? Does it accurately reflect your brand? When your potential customers visit your website, do they have a positive or negative experience? Does your website stand out among the rest of your competition?

Is your current website helping or hurting your business?

By the Numbers:

  • 51.2% of global internet traffic is mobile.
  • 1 second delay in a page loading means a 7% reduction in conversions.
  • 39% of people will stop engaging with a website if images won’t load or take too long to load.

Why Invest in a New Website?

Your website is your company’s online home. Unlike social media platforms, volatile Google rankings, or your supplier’s website that hasn’t been update in years, your website is your own. No matter what, your customers should be able to type in your URL and experience all your company has to offer online.

By building a great looking, responsive, conversion and search-optimized website, you have a better chance of outranking your competition, raising your brand’s visibility, and increasing the number of leads for your sales staff.

Our Approach to Website Development

At YDOP, we’ve developed a simple, effective process for designing and developing websites. Our process is designed to give you an affordable custom website that outperforms your competition , is highly optimized for search and offers an excellent experience for your users.
 
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Designed from the Ground Up

To save money and increase profits, some website development companies rely on pre-built templates, merely updating colors, logo, and content to build your site. Unfortunately, this does not provide the flexibility or customization that your company deserves, plus these sites typically perform poorly from a usability and SEO perspectives.

For each website we build, we start from the ground up. We take a fresh approach to your site architecture and URL structure with SEO and user experience in mind. We perform keyword research, usability studies, and check out your competition & other sites in your industry. Most importantly, we interview you and your team, so we can capture your brand’s story and bring it to life on the site.

Built to Rank & Convert Well

While many website development companies focus mostly on design first, YDOP is different. We take a content-first approach to your website project, starting by creating the content that will rank well and convert your visitors into customers. Once the content is written, our design team takes over to create a beautiful design and excellent user experience. Why do we do this? Because Google loves content and if your content is limited by a design, it may impact your sites ability to rank well.

Every site we build uses the industry’s best practices for search engine optimization, usability, accessibility, and conversion optimization. At every stage in the website build process, our goal is to create a website that looks great, performs well, and outranks your competition.

Flexible Website You Can Manage

Unlike other website companies that lock you in with their proprietary or hard-to-use software, a YDOP-built website is easy to edit and manage, and you will own your site and all of its assets from Day One. By using WordPress – an open-source content management system used on 28% of the entire internet – we create websites that are flexible enough to meet your goals, while also easy enough for your entire team to edit. Of course, if you don’t want to manage your site, we provide hosting and website management for our monthly internet marketing clients.

Iterative Design

The rule of thumb for the internet used to be that websites needed to be updated every 2-5 years. Now, because of how fast the internet, search engines, and your competition are evolving, your website needs to evolve as well.

Websites are no longer static creations; instead, they need to be flexible, adaptable, and able to meet the internet challenges of tomorrow. That’s why at YDOP, our website builds are not finished when the site is launched. For our monthly retainer clients, we are performing iterative testing every quarter. Through analytics and heat-mapping software, we can identify how a new website is functioning, and can make changes to correct issues and improve results.

 


 

 

“YDOP is hands-down the best company to work with in Lancaster. Katia and her team helped us create a new website, taught us about the internet and walked us through every step of the process. They genuinely care about their clients and want them to succeed. They continuously go above and beyond our expectations. If we have a problem we know that YDOP will be there to help us fix it and FAST (and at any hour of the day)! We love working with YDOP and hiring them has been the best decision we’ve made as a business. From all of us at the Amish Farm and House- THANK YOU AND WE LOVE YOU!”

— Amish Farm & House (Google Review)

Create a High-Converting Website Experience

If you are not satisfied with the performance, design, or content of your existing website, contact YDOP. Let’s talk about what it will take to build you a new website that will show up in searches and produce better results.
 
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