Search Engine Optimization
Many agencies say they do SEO; few have mastered it
Search engine optimization (often shortened to SEO) is an industry term that’s been around for years. Nearly all web development and internet marketing agencies in Lancaster and across the United States advertise that they offer SEO as a service to their clients. But what are they really offering? How can you find an SEO agency that will be transparent AND show results?
What is SEO?
Search engine optimization is the steps you take to make sure your company can be found by Google and, in turn, by your potential customers when they search for you. SEO has become all encompassing, involving most aspects of your company’s online presence, including your website, social media accounts, online directories, Google My Business profile, and even online reviews.
Many SEO companies focus on rankings; they promise you that you’ll rank high for desirable keywords. While that is important – after all, you want to rank above your competition – focusing on your Google rankings is incomplete. Other agencies offer SEO packages: for one low (or sometimes high) price, you will get unspecified SEO services – without knowing what they are doing, how it is helping your business grow, and if it is even working. We do SEO differently.
- 93% of consumers say they are frustrated by incorrect information in online directories
- 80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online
- 71% of consumers had a negative experience in the last 12 months because of incorrect local business information found online
Our Approach to SEO
At YDOP, we take a holistic approach to search engine optimization. We don’t think of it as merely a service that we sell to a client; it is woven into every project, website build, and everything we do. While we have tried-and-true tactics that work best for local businesses, we create a custom SEO plan that meets your specific needs and goals based on a thorough assessment of your online profile.
Let’s Evaluate Your Online Profile
From the content we write to the titles and layout of pages, nearly every component of your website can and should be optimized for search engines. Even the structure of the site can have an impact on how Google ranks and displays your site.
When we build a new website for our clients, we take the industry’s best SEO practices and incorporate them directly into the site. Most new websites we build see an increase of 20-30% in traffic within 60 days of launch because of the care we take when optimizing the site for search..
If you have an existing website, there are certain steps we take, including optimizing for keywords, auditing and rewriting of content, and changes to the site’s code structure, to improve your site’s visibility for Google.
If you are a business with a physical location or service area, there are hundreds of online directories that automatically add your company’s information to their databases. Unfortunately, these are not always accurate, and when you change names, addresses, or modify your services, these directories are not updated. Our team combs through the internet to find the most important and impactful directories, making sure that your information is correct.
At YDOP, we specialize in helping businesses reach their local markets. Whether you are trying to attract customers to a physical location or serve people in a specific zip code, county, or state, local SEO can help you get found by your localized audience. We leverage unique resources only available to local businesses – including Google My Business, online reviews, and local resources – so that you can show up in the right search results for your target audience.
Setting Realistic Results
In the past, SEO has gotten a bad name mainly because of bad actors who promised out-of-this-world results and #1 rankings for everything. At YDOP, we value honesty, transparency, and education; that’s why we set realistic expectations for each client.
SEO work is a long-term investment into your company’s online health. Combined with paid search advertising, the two can be a great 1-2 punch to see short-term and long-term growth in traffic and leads.
As a client, you’ll receive a monthly report of the work we’ve accomplished, as well as detailed metrics on traffic to your website. We’ll give you the data that really matters – here’s the traffic and how many turned into leads for your business. And we will work with you to ensure our SEO efforts align with your overall marketing goals.
“YDOP does absolutely stellar work! Amazing results for our company within 3 months of hiring them. Staff is exceptionally well educated and strategic. And the awesome thing is that they make great long term decisions for marketing our website, rather than trying short term gimmicks that have long term negative impacts. If you want a partner that takes your company’s marketing to the next level, these are your people.”
— Tim Beiler, Paradise Energy Solutions (Google Review)
Tired of paying for SEO work – without seeing the results?
Start a conversation with YDOP to see what transparency in SEO looks like. We’ll chart a path towards results that impact your bottom line.
Ready to Talk?
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