Digital Marketing Strategy
Create a Plan to Reach Your Target Audience Online
People are increasingly turning to the internet for their decision-making research. As your potential customers spend more time online, it is crucial that your marketing and advertising plan and budget reflects these new user behaviors.
YDOP is a digital marketing agency that provides solid internet marketing strategies and tactics to connect with your target audience, drive traffic to your website, and generate more leads and sales from your online efforts.
By The Numbers
3
top marketing channels used by local businesses: Website, Facebook, and direct mail.
7%
of gross revenues should be spent on marketing and advertising each year.
93%
of internet users will never make it past the 2nd page of search results.
Why Invest in Digital Marketing?
Digital marketing is complicated. The expansion of advertising platforms, social media channels, and features in Google’s search results leads to a long list of potential opportunities, some of which are not effective for local businesses.
Don’t waste your money on internet marketing tactics that don’t get results. You want a digital marketing strategy that aligns with your company’s marketing goals, works together with your offline and traditional efforts, and leads to increased sales and business.
Our Approach to Digital Marketing
Despite what other agencies, books, and software solutions may claim, digital marketing is not one-size-fits-all. Even within industries and geographic areas there can be great fluctuations in what works and does not work to generate results.
We don’t try to force you into a pre-made package of marketing tactics that may or may not work. Each client receives a custom digital marketing plan, with prescribed benchmarks and goals to achieve.
Proven Strategies & Custom Tactics
We rely on digital marketing strategies that are proven to get results local business owners are looking for: more leads, sales, or foot traffic. To achieve these results, we create a custom marketing plan based on the digital tactics that will best move the needle for your company. ...
We rely on digital marketing strategies that are proven to get results local business owners are looking for: more leads, sales, or foot traffic. To achieve these results, we create a custom marketing plan based on the digital tactics that will best move the needle for your company.
Our team of strategists will develop a plan of executable tactics based on your company’s unique needs, industry, budget, and business goals.
Long-term Partnership
Online marketing cannot be done as a one-time or project-based approach. The internet is always changing, so you need constant attention to stay ahead of your competitors. As you grow your business, you need to rely on a digital agency who is flexible enough to adapt to your needs....
Online marketing cannot be done as a one-time or project-based approach. The internet is always changing, so you need constant attention to stay ahead of your competitors. As you grow your business, you need to rely on a digital agency who is flexible enough to adapt to your needs.
That’s why we build long-term relationships with our partners. Through a retainer system, monthly reporting, and constant communication, our team becomes an extension of your in-house marketing team. Together, we’ll develop a long-term strategy, discuss goals and key performance indicators (KPIs), and plan for future work.
Measure Everything
One of the greatest advantages of digital marketing over traditional is the ability to measure everything. We create analytics and conversion tracking systems that provide a wealth of data on how people are finding and interacting with your website, ads, and social platforms....
One of the greatest advantages of digital marketing over traditional is the ability to measure everything. We create analytics and conversion tracking systems that provide a wealth of data on how people are finding and interacting with your website, ads, and social platforms.
We also create a custom dashboard where you can see all the important metrics about your online presence. At a single glance, you’ll know how well your ad campaigns are performing for the month, visits to your site, and how many visitors have turned into leads. This helps your team and ours make better decisions in marketing your company online.
Partner with Other Agencies
If you already have a relationship with traditional marketing, advertising, branding, or PR agency, that is fine. At YDOP, our digital marketing services work hand in hand with your existing traditional, print, and digital efforts. By using call tracking, unique URLs, and detailed analytics reporting, ...
If you already have a relationship with traditional marketing, advertising, branding, or PR agency, that is fine. At YDOP, our digital marketing services work hand in hand with your existing traditional, print, and digital efforts. By using call tracking, unique URLs, and detailed analytics reporting,
we can help you better measure the ROI of your offline campaigns.