Steve Wolgemuth is the owner of YDOP and its lead web marketing professional. Business owners seek out Steve’s involvement in projects because he brings an experienced approach that seamlessly combines the analytical and the creative.
Steve founded YDOP as an Internet agency that built websites and programmed custom Web applications for small- to medium-size businesses. It didn’t take long, however, for him to discover that his company was building, as he says, “the best websites no one ever saw.” When he encouraged his clients to obtain the help of qualified Internet marketers to draw traffic to their sites, they were constantly telling Steve how they were being underserved and overcharged by the people they paid.
So, Steve made a strategic choice about the future of YDOP. He began training and hiring to shift YDOP’s focus from simply building great websites to being a strategic partner for businesses looking to take advantage of the range of incredible marketing opportunities available online.
Steve undertook to understand how larger digital marketing companies served large national brands in areas of paid and organic search optimization, social media usage and monitoring/reputation management services. Taking this model and scaling it down for smaller businesses, Steve assembled and trained a highly qualified team ready to provide a comprehensive and synergistic online marketing approach.
Today, business owners look to Steve to explain how a comprehensive, coordinated Internet marketing strategy can help them reach their business objectives. Steve’s unique approach to working with clients involves education for them to better understand the confusing, fast changing world of digital marketing opportunities. Steve is often heard saying, “An informed client is easy to work with because they make better, more informed decisions.” He then pulls together the rest of the YDOP team to develop a customized, year-long strategy for reaching the company’s objectives on the Web.
Steve is proud to say that YDOP is not a “tactics for sale” shop. He has built a company that is not content simply “SEOing” your site, setting up a Facebook page, or running some AdWords on Google. Instead, Steve leads a company whose specialty is developing a customized Internet marketing strategy for your organization. He makes sure that all the pieces fit together so that the whole is greater than the sum of its parts. In that way, his specialty is creating synergy amongst search engine optimization (SEO), pay-per-click advertising, social media efforts, website functionality, and online reputation management.
To speak with Steve about how YDOP could serve your company, give him a call today at (717) 397-1212.