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 Victoria had an outdated Web site which she was reluctant to promote in her other marketing efforts. As a high profile small business owner, Victoria was a horse breeder for International, Olympic quality sport horse competitors. Her site was embarrassingly out of date in its content and had a homemade feel to it. Ydop came to the rescue. A quick design make-over emphasized the class and International look and feel that her business wanted to project to a mostly female audience. With integration of components into several of her pages, Victoria will have the ability to log on to Ydop’s database and update her Calendar, make Press Releases, and keep her inventory up to date. Her site will allow sign up and automate collection of names and emails for her email newsletter which she can send through an automated system. Even more, Victoria’s inventory will be integrated into that of her overseas and domestic affiliates for inventory sharing and joint marketing. Once set up, Victoria will have independence from programmers for the day-to-day content updates. Her site will have dynamic content with real-time updates together with a newsletter. She is thrilled to have features that will keep her customers interested and coming back.
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