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Blog
In the latest in his series of posts for the Agencyside blog, Daniel provides other marketing agencies with advice on 8 social media tactics for highly regulated industries. Here’s number 7: 7. Build a knowledge base of answers to relevant questions Reverse the typical question-and-answer process. Help your client write articles that answer common questions. [...]
On March 11, Steve and I will be offering a complimentary seminar for fellow members of The Lancaster Chamber of Commerce and Industry. We invite you to join us for a morning of professional development. Steve and I will address pressing issues that business leaders face as they transition their marketing, communications, and development into [...]
Recently, a YDOP client that we’re especially fond of, Marilyn Walker sent out her “top five” and recommended that her clients do the same. This was a fun exercise that forced me to organize and simplify some broad and complex subjects about Internet participation. Here goes:
Want some good tips on how to take your brand into the online world? YDOP’s own Social Media Strategist Daniel Klotz has those and more. He was recently featured in the Lancaster Chamber of Commerce & Industry’s June edition of Connections, where he agreed with former Virgin Airlines executive Alex Hunter that engaging your customer [...]
Today the Agencyside blog (aimed at marketing agencies) features a post by Daniel, who gives lots of advice on creating social media content. One service we often provide for YDOP clients is to help them come up with a long list of subjects they can write about, so they’ll never face writer’s block. (The prompts [...]
Google Wave will impact project management, document management, wikis, and message boards. It will also remedy the nonsocial nature of e-mail.
Here’s a screencast of the presentation I gave at the November 2009 meeting of the Lancaster SEO Meetup Group. I share a list of 17 ways to use standard sites and services like Delicious, Yahoo Answers, blogs, and Twitter in nonstandard and unusual ways. If you want to do more than broadcast and blend in, [...]
Web 3.0 will have less distinction between web pages that companies control and those that the masses control. The user will have a more singular brand discovery that will blend the company’s voice with the voices of (hopefully) their online evangelists – or their agents of doom.