This week during our lunch and learn resource Friday Marie has created a great and informative Power Point presentation on how to properly write an ad for a Pay Per Click campaign. Emo the friendly emoticon takes you step by step to learn the different types of ads and the functionality that different ad copy can portray to consumers of all types!
This week’s chat over lunch revealed that we were all working on ways to improve the internet experience. We found these tips and tidbits to be tremendously helpful to the team, and we believe that they will be nearly as useful to you!
The main point of our pizza-fueled Resource Friday sessions is to show the team how we’re learning and growing in our chosen fields of expertise, not only sharing that knowledge with the group, but demonstrating how it can benefit the company and our clients. This week’s session was chock full of good nuggets that will make us even better able to respond to the ever-changing world of internet marketing!
Looking and understanding: That’s what we all were focusing on for this week’s Resource Friday topics!
In the latest in his series of posts for the Agencyside blog, Daniel provides other marketing agencies with advice on 8 social media tactics for highly regulated industries. Here’s number 7:
7. Build a knowledge base of answers to relevant questions
Reverse the typical question-and-answer process. Help your client write articles that answer common questions. Any blog platform will work fine for hosting these articles. Once these posts are written, look for people asking those questions (particularly on Yahoo Answers, Quora, and Twitter) and point them to the answer. The interaction is spontaneous, even though the development of the answer is not.
Read the full article on Agencyside.net »
Let’s say your website drew 285,000 visits last January, but that 154,000 of them left the site before even clicking through to a second page (what we call a “bounce”).
Then let’s say that at that point you were considering ignoring the bounce rate and leaving your site as it was. You had just begun the process of building a new $100,000+ site to replace the existing one. Then a team of Internet professionals convinced you make a big difference by making small tweaks to the site.
Let’s just say that the numbers you’d be looking at for January 2011 would be much brighter: 288,000 visits, with 112,000 bouncing.
That’s an increase of 3,000 visitors and a decrease of 27% in the bounce rate. That’s engaging 115,000 more people this January than last January.
Now let’s say that this isn’t a hypothetical situation. It’s a brand-new success story for a YDOP client.
A little insight from our team goes a long way. We’re proud of that, and thrilled for our client.
On March 11, Steve and I will be offering a complimentary seminar for fellow members of The Lancaster Chamber of Commerce and Industry. We invite you to join us for a morning of professional development.
Steve and I will address pressing issues that business leaders face as they transition their marketing, communications, and development into a Web-centric culture.
You’ll walk away with actionable insights, strategies, and tactics for more effectively managing their organizations as they continue to transition into the digital world.
Attendance is free for Chamber members. The event will be held at Southern Market Center, one block south of Central Market in Lancaster. Please register online or by calling Sarah Stevens at 397-3531/x172.
Pizza and Coke accompanied our weekly Lunch-and-Learn session at YDOP. And each of us brought new information and insights in our respective fields to share with the group.
Once again, the YDOP crew returns with more insights and topics that we’ve learned about in the past week. Today’s lunch, for the culinarily inclined, was black bean and brown rice burritos. Yum!
We’re looking to add a new member to our team—someone who is a whiz with HTML, CSS, and JavaScript.
At YDOP, the front-end web developer:
We’re an agency that provides broad service to strong clients on an ongoing (retainer) basis. We don’t crank out websites; we build and launch beautiful, effective sites over realistic timelines, and then closely monitor the sites’ performance and adjust to improve conversion, search optimization, and user pathways. Every site has a CMS, so the front-end web developer’s role includes only a very little bit of updating text and information on websites.
This is a full-time position, but we will consider a part-time arrangement for the right person. Remote candidates and remote working situations are not being considered.
If you’re interested in learning more about this job opening, please e-mail your resume (please do not call) with a cover e-mail to contact@ydop.com.