Blog

Serving clients in highly regulated industries



In the latest in his series of posts for the Agencyside blog, Daniel provides other marketing agencies with advice on 8 social media tactics for highly regulated industries. Here’s number 7: 7. Build a knowledge base of answers to relevant questions Reverse the typical question-and-answer process. Help your client write articles that answer common questions. [...]

Developing a list of web content prompts



Today the Agencyside blog (aimed at marketing agencies) features a post by Daniel, who gives lots of advice on creating social media content. One service we often provide for YDOP clients is to help them come up with a long list of subjects they can write about, so they’ll never face writer’s block. (The prompts [...]

Blurred Boundaries of Web 3.0



Web 3.0 will have less distinction between web pages that companies control and those that the masses control. The user will have a more singular brand discovery that will blend the company’s voice with the voices of (hopefully) their online evangelists – or their agents of doom.

Deep and Wide: Website Navigation Pathways



The challenge: Organizing “all things web” and serving them up as helpful user pathways with well timed “calls to action.”

Social Good Conference (Middle-age meets Mashable in Manhattan)



It’s not enough for me just to employ younger smarter staff with youthful Internet genius for our corporate customers, I also need to personally keep my thumb on the cultural pulse of all things Web and new. That’s probably why I endured the trek to NYC with Daniel Klotz and his friend Dave.