Blog

Engaging 115,000 more people a month, without a new website



Let’s say your website drew 285,000 visits last January, but that 154,000 of them left the site before even clicking through to a second page (what we call a “bounce”). Then let’s say that at that point you were considering ignoring the bounce rate and leaving your site as it was. You had just begun [...]

Seminar: Corporate Participation in Social Media



On March 11, Steve and I will be offering a complimentary seminar for fellow members of The Lancaster Chamber of Commerce and Industry. We invite you to join us for a morning of professional development. Steve and I will address pressing issues that business leaders face as they transition their marketing, communications, and development into [...]

Job Opening: Front-End Web Developer



We’re looking to add a new member to our team—someone who is a whiz with HTML, CSS, and JavaScript. At YDOP, the front-end web developer: Works with our graphic designer to turn design files (typically Photoshop) into websites and Facebook page tabs Provides our programmer with HTML, CSS, and JavaScript files ready for use in [...]

Resource Friday – July 16, 2010



Customizing Facebook pages, hybrid theory, and being positive but not annoying July is a time for skeleton crews, as vacations take over the calendar. With Steve in California, Jeff off in a tent somewhere, and Jonathan working on-site with a client, it was down to Astrid, Mike, and me. We still had fun learning and [...]

Resource Friday – April 23, 2010



Planning code, breaking down social media, and more Today we’re initiating a new series of posts to the YDOP blog that we’re really excited to share with you. Earlier this year, we began carving out a one-hour block once a week for what we call “Resource Friday.” We grab a couple pizzas and then sit [...]

Keep your website information fresh



I’ve been noticing a trend in my behavior when I use Google. More and more, I find myself limiting the results to pages that have been created or updated in the past year, past month, or even past week.

Google Wave will change business



Google Wave will impact project management, document management, wikis, and message boards. It will also remedy the nonsocial nature of e-mail.

17 Unusual Ways of Marketing with Social Media



Here’s a screencast of the presentation I gave at the November 2009 meeting of the Lancaster SEO Meetup Group. I share a list of 17 ways to use standard sites and services like Delicious, Yahoo Answers, blogs, and Twitter in nonstandard and unusual ways. If you want to do more than broadcast and blend in, [...]